A Full House

Firtal Web manages twelve webshops, and while their team is large enough to have people dedicated to each store, they still share the infrastructure and values of the company. This brings forward a unique set of advantages, as well as issues. While shared resources can help a new store grow faster than it ever could on its own, any new resource and solution need to be understood and used by multiple executives working for every one of their stores.

Filip Evaldsen, the Business Unit Director of Firtal Green told me that “We believe that time is money, so we need to be efficient.” Long and drawn-out training periods for new implementations went against this vision, so ease of use became a top criterion when searching for new solutions.

Why Firtal Web Chose Sleeknote

Like most e-commerce platforms, newsletters are a big part of Firtal Web’s marketing. For three of their largest stores (Viivaa, Helsebixen, and Made4Men) newsletters serve two main purposes: (1) increasing sales by turning leads into customers and (2) retaining old customers through engaging content and enticing offers. Their strategy revolves around creating a relationship with their customers and educating them about their products. Through this approach, they show them how and why their products can make life easier, rather than trying to close a quick sale.

In the past, they were using Sumo for lead generation. But as the company expanded, Sleeknote’s ease of use, customizability and better compliance with GDPR laws convinced them to switch. Filip Evaldsen described this process as smooth, with Sleeknote’s Customer Success team walking them through the process, step-by-step and quickly solving any issues encountered.

“Sleeknote was very user-friendly and easy to use, so getting started was quite simple.”

Filip Evaldsen Business Unit Director

How Firtal Web Generated Leads

Firtal Web’s lead generation was closely tied to their ongoing offers. This resulted in a season-based approach to creating SleekBoxes, aligned with different campaigns. The example below shows one of the Black Friday campaigns they ran last year, offering early access to their discounts:

Furthermore, they also used discounts and gift cards to incentivize subscriptions, as shown in the following example:

Through these kinds of campaigns, Firtal Web collected 140,000 emails across their websites, which contributed to more sales and greater customer retention.

“Creating a new campaign takes less than 15 minutes. It’s super fast and easy to do.”

Filip Evaldsen Business Unit Director

How Firtal Web Improves Their Campaigns with Split Tests

While efficiency was a priority for Firtal Web, they also needed to ensure their campaigns were effective. To do this, they used split tests to find the elements that were performing best. Filip told me that “We primarily test small things, like colors, images, and CTAs.” The following campaigns are a perfect example of this:

In the case above, something as simple as changing the background and spacing of the SleekBoxes resulted in the second campaign converting 36% better than the first.

“Even though we only change small things, they have a significant impact on our results.”

Filip Evaldsen Business Unit Director

Final Thoughts

Firtal Web collected 140,000 emails through several SleekBoxes across their websites, which contributed to more sales and greater customer retention.

Firtal Web’s approach to creating campaigns is focused on efficiency and effectiveness. By aligning them with their seasonal offers, the SleekBoxes they create act as an extension of their website and are relevant to visitors interested in those offers. This mentality extends to their newsletter, which sends out informative materials and personalized offers, thus capitalizing on the leads.

Through Sleeknote’s ease of use, the people responsible for their shops can create a campaign in under 15 minutes. And through split testing, they ensure those campaigns perform at their absolute best. Through this process, Firtal Web has balanced their need for expediency and ease of use (efficiency), as well as the need for a high-performing lead generation platform (effectiveness).

“I know Sleeknote’s quality first-hand, so I always have a good feeling about it when I recommend it to other people.”

Filip Evaldsen Business Unit Director

The post How Firtal Web Generated 140,000 Leads For Multiple Online Stores appeared first on Sleeknote.

What Do They Use Sleeknote For?

Matas uses Sleeknote for a variety of different purposes, the main one being lead generation.

1. Lead Generation

In order to get people to sign up for their newsletter, Matas uses competitions as incentives. They offer their visitors a chance to win a gift certificate when they sign up for Matas’ newsletter.

Here’s an example of how Matas uses competitions to get their visitors to sign up:

2. Guiding Visitors

Matas also uses Sleeknote to guide their visitors to the right purchase. This can, for example, be when visitors are looking at fragrances or foundations. Then a SleekBox appears with a guide to choosing the right fragrance or foundation.

MATAS SLEEKBOXES

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3. Promoting New Products

Matas also promotes new products and sales with their SleekBoxes. For instance, when they have a 20% discount on all fragrances, they want to make sure that all visitors are aware of the discount. This way they increase their sales, but also give their visitors information and value.

The post How Matas Use Sleeknote to Guide Visitors to Relevant Offers appeared first on Sleeknote.

What Do They Use Sleeknote For?

They primarily use Sleknote to get signups for their newsletters. They also have a SleekBox popup in their basket to draw customer’s attention to their fitness membership.

Why Did You Choose to Use Sleeknote, and What Do You Use It for Today?

Actually, we wanted Sleeknote because one of the developers used to work for our developing company. No really, I am sure we would have ended up with Sleeknote anyway because we see how other people in the industry uses Sleeknote and how well it works for them. I think that when you see a popup, it’s either self-developed or Sleeknote. And it just works.

1. Collecting Newsletter Subscribers

We primarily use Sleeknote to get signups for our newsletters – but we use it for a lot of other things as well. Just now, we have a popup in the basket, because we offer fitness memberships. It’s an excellent tool to make visitors focus on whatever you would like them to.

What Results Have You Achieved?

We started out having a Sleeknote without pictures and just pure text. That had a conversion rate of 1,3%. After we redesigned it and added som photos, the conversion rate increased to 2,1%.

“It’s super simple to set up, the templates cover our needs well, and the option to set up different Sleeknotes on specific pages is great. Overall, the features are satisfying and easy to work with.”

Rolf Andersen Marketing Manager and Co-owner

Describe Sleeknote with Three Words

Easy, effective and flexible.

What Is Your Favorite Sleeknote Function or Option?

It’s super simple to set up, the templates cover our needs well, and the option to set up different Sleeknotes on specific pages is excellent. Overall, the features are satisfying and easy to work with.

What Advice Would You Give to Those Who Consider Using Sleeknote?

Test different designs and phrases. There can be a huge difference in performance when you change little things.

How Has Your Cooperation with Sleeknote Been?

Back when we started, I was missing the function to have a box with a picture only and no call to actions or anything. I asked for that function, and the Sleeknote team then created that function. Since then, I have primarily used the chat function and haven’t experienced any problems.

LØBESHOP SLEEKBOXES

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The post How Løbeshop Used A/B Testing to Increase Conversions by 61.53% appeared first on Sleeknote.

What Made You Choose Sleeknote?

We were facing a big challenge with people abandoning their carts. We wanted to send recovery emails and needed a way to collect permissions from the people who visited our site and added products to their cart but didn’t buy.

Someone in my network recommended Sleeknote, and I got in touch with Mogens and we very quickly set it up. The implementation was really fast and easy.

Also, we needed a quick and effective way to get more email signups. We did have our own signup option, but because we have a lot of information on our site, people tended to overlook our original signup option. So we needed something that would catch our visitors’ attention without hurting the user experience.

“In just four months we’ve gotten more than 23,000 new leads, and we have an overall conversion rate of 10%, which is amazing.”

Kamilla Knudsen Marketing Coordinator, Anodyne

What Do You Use Sleeknote For?

The main thing we use Sleeknote for is collecting leads for our newsletter so we have a broad reach through that channel.

Then we also use Sleeknote to collect permissions from abandoned carts so we can send recovery emails and get back some of that lost revenue.

Another example is when we have a discount that we want to give visitors. If you just have the discount on specific landing pages, visitors might not see it at first. And then when they pay full price for a product and see the discount afterward, our customer service has to spend a lot of time reversing orders.

So by adding a popup with the discount code, we ensure that all visitors see it before making a purchase which saves our customer service team a lot of time. Plus, showing a discount code increases our sales as well.

Lastly, we use Sleeknote to convey important information to visitors.

For example, at Christmas, we have a SleekBox that lets visitors know when they need to place their order if they want to receive it in time for Christmas Eve. And also, how long they can exchange Christmas presents for.

That way we eliminate the concern people may have about this, and again, it saves our customer service team a lot of time so they don’t have to spend time answering these questions over and over again.

What Have Your Results Been?

In just four months we’ve gotten more than 23,000 new leads, and we have an overall conversion rate of 10%, which is amazing.

This means we have 23,000 more potential customers to reach out to whenever we run a new campaign.

“Sleeknote is such an easy tool to implement. You just add a simple script on your site and it’s up and running.”

Kamilla Knudsen Marketing Coordinator, Anodyne

Did You Have Any Concerns About Using Sleeknote?

You always have concerns when trying out a new product. Is it going to work? Will it be annoying for our visitors? Will it have an effect on our Google ranking with the new rules?

So I reached out to your Customer Success team and told them about these concerns. I was quickly reassured and they answered all the questions I had. It was very helpful.

What’s Your Favorite Sleeknote Feature?

I really like the split testing feature. We’ve played around with a lot of split tests and we typically see a 30-38% increase in performance when testing different versions of our SleekBoxes.

For example, we’ve tested offering a t-shirt vs. a gift card to see which type of incentive our visitors preferred. That way we can see exactly what to include in our SleekBoxes to get more leads.

Would You Recommend Sleeknote to Others?

I definitely think others should use Sleeknote, especially if they’re struggling with generating leads on their own.

Sleeknote is such an easy tool to implement. You just add a simple script on your site and it’s up and running.

It’s so easy to use, and you can customize all elements to match the design of your website so it compliments your brand perfectly.

ANODYNE SLEEKBOXES

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The post How Anodyne Collected 23,000+ Newsletter Permissions in Just 4 Months appeared first on Sleeknote.

Branding a Wide Portfolio

Ecolabelling Denmark’s mission is to increase the number of ecolabeled products on the market and customer demand for them. Their surveys show that “Two-thirds of those aware of the Nordic Swan Ecolabel look for it to some extent when they go shopping,” proving that Danish consumers are already mindful of the environment in their purchase decisions.

Their Marketing Manager, Eva Raffnsoe, told me that their biggest challenge was making the entire product range visible, as most consumers were aware of 3-5 of the 60 types of product available.

Why Ecolabelling Denmark Chose Sleeknote

Eva explained that their marketing budget was limited, so “Ecolabelling Denmark focused on improving the website experience through graphical optimizations and increased interactivity, as they couldn’t afford a complete makeover.”

After being introduced to Sleeknote, Eva replaced the signup form they had at the time with a SleekBox. While there was a noticeable increase in their newsletter signups, Eva wanted to create a more ambitious and creative campaign.

How Ecolabelling Denmark Created an “Egg Hunt” Competition Using Sleeknote

Ecolabelling Denmark’s campaign was engaging, educational and had great results. Inspired by their Norwegian counterpart, they developed a product room on their site to generate more visibility and awareness for ecolabelled products. To increase engagement with the product rooms, they turned them into an “egg hunt” competition.

Website visitors could visit seven different rooms with various products scattered throughout, which they could interact with. Clicking on some products would trigger an informative slide-in about the value of the ecolabel for that product. Others would present the user with a chance to win that product if they subscribed to their newsletter, but this was not mandatory to participate.

The image below is one of the product rooms they created for this campaign. Using Sleeknote’s OnClick trigger, Ecolabelling Denmark’s SleekBoxes were shown only to visitors that clicked on the green circles.

Companies with certified products sponsored the prizes and promoted the campaign. Ecolabelling Denmark used online banners, newsletters, Facebook Video, and carrousel ads to bring traffic to the page.

They took this competition one step further during the Copenhagen Cultural Night Event in October 2017. Ecolabelling Denmark displayed the product rooms on large touchscreens at the entrance hall of the Ministry of Environment and Food. Around 300-400 people interacted with the screens during that event.

“There was a certain point when we didn’t feel that we could get any more help from our web agency, but we had great help from Sleeknote’s Customer Success team. When they heard our idea, they said “This sounds fun, we’ve never tried anything like this before” and put a lot of effort into helping us.”

Eva Raffnsoe Marketing Manager

Results

So far, Ecolabelling Denmark has run this campaign twice and about 50% of the visitors who participated in the competitions signed up to their newsletter.

According to Eva, these campaigns increased awareness of different product categories, encouraged licensees to display their products and got many participants to newsletter signups, fulfilling all of its goals.

Final Thoughts

Sleeknote’s wide range of triggers and functions make it a versatile tool for simple tasks with the potential of being a core function in a complex campaign. Ecolabelling Denmark’s journey with Sleeknote started with a basic signup form, but their creativity and desire to experiment with it led to the development of an engaging campaign.

The post How Ecolabelling Denmark Boosted Brand Awareness Through an “Egg Hunt” Competition appeared first on Sleeknote.

A Solid Foundation

NiceHair’s mission of offering the same products as hairdressers at lower prices resonates well with the Danish market. Because of this, the company’s growth in recent years has been staggering, both in terms of customers and sales, as well as their product line. With a current offering that covers over 200 brands, adding new brands and campaigns to the list is easy for customers to overlook.

To build awareness, NiceHair focused on their newsletter, as Jeppe Koch Christensen, NiceHair’s Marketing Coordinator explained: “Every time there’s a new campaign, product or brand coming up, we promote it through emails. And then, we build everything around that.”

Apart from making sure their customers were aware of the latest offers, NiceHair’s analytics also showed that converting a visitor or customer into a newsletter subscriber had a substantial impact on their value to the company. As their newsletter constantly offered new deals, product ranges, and brands, it turned visitors and one-off purchases into returning customers, cultivating loyalty. Because of this, getting newsletter permissions was a top priority for their marketing department.

The Long Run

NiceHair has been using Sleeknote for four years now, and it fulfilled two important roles in their marketing strategy: (1) getting newsletter leads and (2) reducing cart abandonment for desktop users.

Over the years, they created 67 SleekBoxes for different markets and experimented with various offers, ranging from discounts to gift cards and free products. They found that offering discount codes had the best results for lead generation, so those became their go-to incentives. The following SleekBox is an example of a lead generation campaign they used recently.

To ensure potential leads completed the double opt-in, they offered the rewards via email once the process was completed. Through this type of campaign, NiceHair generated over 350,000 leads for their newsletter, which made a significant impact on the company’s sales and customer retention over the years.

Like most online retailers, cart abandonment was an issue for NiceHair. In an attempt to minimize it, they ran limited time campaigns on the desktop version of their site. Using Sleeknote’s Exit-Intent trigger on their cart page, NiceHair offered users a discount to incentivize completing the order.

Throughout the periods these campaigns were active, their cart abandonment dropped by 50%, resulting in the completion of over 2,000 orders that might have otherwise been lost.

Results

NiceHair managed to increase the customer lifetime value of over 350,000 visitors by converting them to newsletter subscribers. Furthermore, while their exit-intent campaigns were active, they reduced cart abandonment for desktop visitors by 50%, which led to the completion of over 2,000 orders.

Final Thoughts

NiceHair’s newsletter is at the core of their strategy, so turning website traffic into leads is a necessary step for their success. Experimenting with different offers, triggers and use cases throughout the years enabled them to find effective solutions that yielded impressive results.

“In Denmark, Sleeknote is kind of an industry standard. In my opinion, there’s no other system or provider that can do it better.”

Jeppe Koch Christensen Marketing Coordinator

NICEHAIR’S SLEEKBOXES

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