The Challenge

Like many online retailers, Ditur faced the challenge of converting website visitors into subscribers and, ultimately, paying customers. With high website traffic, they wanted to ensure they were maximizing their potential by engaging visitors in a way that encouraged sign-ups and conversions.

The Solution

That’s why Ditur ran a Scratch to Win campaign, offering a 15% discount exclusively to new visitors who weren’t already subscribed to their newsletter. The campaign, invited first-time visitors, to sign up for the newsletter for a chance to “scratch” and reveal their discount.

Once subscribed, they received a welcome email with their discount code and a reminder of its expiration, creating a sense of urgency and encouraging quick action.

This gamified approach helped Ditur grow its email list, boost visitor engagement, and increase sales, all while providing a more interactive and enjoyable experience for customers.

“At Ditur, we’ve had great success using Sleeknote to turn our website traffic into valuable leads. With Sleeknote, we can easily run various types of campaigns and align them with our efforts across other channels.”

The Results

The campaign delivered outstanding results:

• Ditur converted 43.03% of new visitors into subscribers
• 19% of the subscribers became customers within one week
• Driving €5,633.40 in revenue directly from this campaign

By transforming the simple act of subscribing into a fun and memorable experience, Ditur not only expanded their email list but also generated immediate sales, showcasing the power of gamification to boost conversions and deliver measurable results.

Why Ditur Uses Sleeknote

“We’ve seen particularly strong engagement when we integrate gamification elements, such as Spin to Win or the new Scratch to Win. Sleeknote makes it possible for us to do this directly on our website, without disrupting the overall shopping experience. It’s an unique way to engage consumers, creating positive associations and a playful experience. The result is more leads and fun interaction with our customers.”

The post How Ditur Converted 43.03% of Website Visitors into Subscribers with Scratch to Win appeared first on Sleeknote.

In 2018, it became clear to Grafical that they were missing out on a lot of potential customers and leads. They knew that they could do better, and therefore, they started looking for a tool that could help decrease their bounce rate and increase their lead generation. 

In their search they came across Sleeknote and have since used the software to develop several campaigns for their website that have helped them achieve just what they were hoping for. Since beginning to use Sleeknote they have seen conversion rates of over 20 percent. This is not the average conversion rate, of course, but it shows just how impressive results they have seen by using Sleeknote. 

Seeing the Results They Were Hoping For

Grafical has multiple active campaigns with Sleeknote. 

The strategy they use is to give out a small discount voucher to those that sign up for their newsletter. One campaign can be found on their landing page, where a small teaser appears in the bottom left corner: 

This unfolds to a more elaborate pop-up that informs the visitor that all they need to do is sign up for the newsletter and then they will receive a 10% discount. 

It can be just that simple. This campaign generates approximately 1,200 new leads for Grafical, every month! 

Another campaign they have had great success with, and continue to have great success with, is their exit-intent pop-up. One of the problems they were experiencing before Sleeknote was their bounce rate. With the use of Sleeknote they have made this campaign: 

This campaign generates more than 300 fresh leads every month, and even though it doesn’t ensure that the visitor completes their purchase, it does enable Grafical to contact them afterwards. These were customers that were about to leave the site!

Continuous Success Made Easy

There are several reasons why Grafical have continued to use Sleeknote but the main reason is the ease and the automation of a software that continues to provide good results. As Benjamin, the marketing and web assistant at Grafical put it when describing how they use Sleeknote right now: 

“This might sound negative, it’s definitely not supposed to, but everything just runs automatically and takes care of itself.” 

Grafical’s campaigns continue to be successful and therefore, there is no need for new campaigns or to constantly monitor or alter them. The campaigns generate hundreds of new leads every month, and it is the main reason why Grafical is so happy with their use of Sleeknote. 

There are also some other reasons why they have not looked for another option: 

• Sleeknote is Easy. The employees at Grafical think that Sleeknote is simple and easy to use, and it enables them to be creative in their own way. 
• The Employees are Helpful. Whenever there is a problem or something that they do not know the help is only a mere call or chat away. 
• Available Numbers. The analytics feature of Sleeknote makes it so easy to keep track of how well the campaigns are doing, and also stay on top of the leads that have been generated. 

Embracing Events With Sleeknote

One way that Grafical  has yet to take advantage of Sleeknote is to prepare for the major sales holidays and events that happen throughout the year. This is something that they aim to improve in the future by getting help from Sleeknote to get ready for Black Friday, January sales and other large events that they still have to make easier for themselves. 

This can be used for any kind of holiday or event. In many occasions it is just about gaining the attention of the consumer, and making them aware of what you can do for them. Like this Sleekbar, where Grafical informs their visitors about their assortment of hand sanitiser and masks in this time of Covid-19: 

It is about seeing the opportunities in all events and crises. 

The post How Grafical Uses Sleeknote to Continuously Generate Leads appeared first on Sleeknote.

Increasing Transactions with Managed Solution

Back in March 2019, Kings & Queens started working with Sleeknote Managed Solution and ViaBill (an installment plan payment option). The goal was to promote the option to pay with ViaBill and increase the number of ViaBill transactions.

Sleeknote Managed Solution is the newest in-house Sleeknote service, where conversion optimization experts manage your Sleeknote account with the purpose of generating more leads, boosting sales, and providing a better user experience on the customer’s site.

After three months, Kings & Queens’ results speak for themselves:

• The number of ViaBill transactions has increased by 69.68% (subject to seasonal fluctuations)
• The conversion rate for e-commerce on selected offers and campaigns has increased by 522.52%

• They’ve collected more than 8,000 newsletter subscribers.

Promoting the New Payment Option

To promote the option to pay with ViaBill, the Managed Solution team set up a campaign to create awareness around the alternative payment option.

The campaign promotes the advantages of choosing ViaBill as a payment option.

Boosting Sales with Category-Specific Campaigns

The Managed Solution team set up several different campaigns on the Kings & Queens website to promote relevant offers (e.g. two t-shirts for 200 DKK).

With Sleeknote, it’s possible to trigger the campaigns on specific URLs and for specific site visitors.

“We’ve struggled with promoting the offers we’ve had on the site–especially the ones where you can buy two or three t-shirts and get a discount.” says e-commerce manager, Ronni Andersen. “But because Sleeknote is so flexible, we can have specific campaigns with our Tommy Hilfiger t-shirts on our Tommy Hilfiger category page.”

With a campaign promoting offers on relevant products, Kings & Queens are able to give their visitors the feeling of being guided to better purchase decisions–just like they would in a physical store.

And these campaigns have paid off.

Their campaign promoting two t-shirts for DKK 200, has increased their conversion rate by 522%.

That means 10% of visitors that clicked the campaign made a purchase. And out of the visitors who saw the campaign but didn’t click through, 1.61% converted into customers in the same period.

A Flexible Tool for Mid-Season Sale

From May 1st, 2019 to May 15th, 2019, Kings & Queens had a mid-season sale. During this time, Ronni was happy to have Sleeknote as a tool and the Managed Solution team for assistance.

“It made a lot of sense for us to have Sleeknote during our mid-season sale where we had four different campaigns running,” says Ronni. “One [campaign] without a countdown timer at the beginning of the sale, and one at the end of the sale to increase urgency. These two campaigns were created for both desktop and mobile individually.” But that’s not even the best part.

“I was on vacation at the time of the sale. But with the advanced scheduling option and Managed Solution’s help, I was able to let go of the reins, knowing everything would be on track and run smoothly.”

The campaign with a countdown timer increased conversions by 215.09% and the campaign without the countdown timer saw an increase of 216.98%.

A More Effective Way to Collect Leads

With 19 physical stores, it’s been difficult for Kings & Queens to control their newsletter signups from their KingsQueens.dk’ headquarters.

Ronni explains: “Before we started using Sleeknote, we only collected leads in our physical stores and they weren’t coming in consistently. With the new Sleeknote campaign on our site, we know that every visitor is presented with the opportunity to sign up. This is much more effective than being dependent on the sales assistants in the stores who don’t always remember to ask.”

Using Sleeknote, Kings & Queens increased their conversion rate by 522%. 10% of visitors that clicked their campaign made a purchase. And out of the visitors who saw the campaign but didn’t click through, 1.61% converted into customers in the same period.

An Obvious Cooperation

According to Ronni, the experience with Managed Solution and ViaBill has opened his eyes to the many possibilities that the Sleeknote tool offers.

“I want to start experimenting with Sleeknote myself, but I would definitely recommend Managed Solution to people like myself, who don’t always have time to dive into the many opportunities the tool offers.”

Ronni Andersen E-commerce Manager, Kings & Queens

Ronni also says: “There are always so many things to do and too little time. So the cooperation with Managed Solution has been really good. I’ve been very satisfied with the work, and every time I’ve asked for something, the Managed Solution team has delivered. And whenever I’ve had any feedback, they’ve implemented it very quickly. That’s why Managed Solution hits the spot for people in my situation.”

KINGS & QUEENS’ CAMPAIGNS

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Looking for a hands-free way to grow your online store faster?

Learn more about Managed Solution today.

Want to learn more about ViaBill?

With ViaBill you are able to attract customers with a different budget and different payment preferences because ViaBill pays for your customer’s order on your webshop, and your customer pays ViaBill back in 4 smaller installments. Webshops that offer a flexible payment method in their check-out both experience a higher conversion and Basket size.

For more info, contact Søren Thomsen at sst@viabill.com

The post How Kings & Queens Increased Their Conversion Rate by 522.52% appeared first on Sleeknote.

The Value of Email Marketing

When it comes to online marketing, your email list is one of your most valuable resources. In fact, one study found that emails are the most cost efficient online marketing channel, having an average ROI of 122%.

Horze’ marketing strategy is focused on many channels but one of the biggest is their email contacts. Recently, the marketing team invested in a new ESP system and lead generation is crucial in order to reach their KPI goals and succeed.

Why Horze Chose Sleeknote

Soon after using Sleeknote, Horze on-page conversion rate went from 2% to 5%. This alone would have been a satisfying achievement, but they decided to push forward and see how high the conversion could get. To do this, they explored the A/B testing feature and saw an increase in the on-page conversion rate from 6.7% to 26.9%.

How Horze Grew Their Email List Using Sleeknote

Horze used Sleeknote to get qualified leads for their newsletter. The first way they did this was by offering discounts to new visitors.

They also created competitions and split test different prizes to determine which were most likely to convince visitors to subscribe to their newsletter.

A perfect example of this is the A/B test for offering a winter turnout blanket versus a gift card, which showed that using the gift card as a prize increased the conversion rate by 298%.

“The A/B testing feature really helped us increase our on-page conversions and understand what our visitors respond most positively to.”

Benjamin Aadalen Digital Marketing Manager

Final Thoughts

Using Sleeknote for eight of the markets they operate in, Horze has collected 383,000+ leads, with an average on-page conversion rate of 7.2%.

Horze could have stopped experimenting after they increased their conversion rate to 5% but would have missed out on all the other features and performance improvements Sleeknote brings. By using A/B testing, they pushed their conversion rates further than ever before and continue to do so.

The post How Horze Got 383,000+ Leads Using Competitions appeared first on Sleeknote.

Big Brother

Boozt.com has built a well-known brand in the Nordic countries over the last nine years, as a premium store. Three years ago, they started expanding into the mid-range price segment through a new outlet, Booztlet.com.

Over these three years, Booztlet’s massive growth has taken the company by storm. In fact, their current predictions place Booztlet as a growth driver for the entire company, over the next three-to-five years. This makes maintaining and accelerating growth a top priority for Kim Vile, Boozt’s E-Commerce Director.

Growing Pains

As a new company, establishing a fast pace of growth is natural, but maintaining it throughout the years is the real challenge. The common view of growth identifies two key processes: acquiring new customers and retaining old ones.

Booztlet tackles the mid-range price segment, so a big part of their sales revolve around special offers, discounts, and deals. At first, they ran weekly campaigns on their site, including special deals and discounts that all of their visitors had access to. While they had a positive impact on sales, these campaigns did little in terms of customer retention. To use them to their full potential, Kim Vile turned them into incentives for signing up to the company’s newsletter, by making them exclusive to subscribers. In doing so, he created a “low-key loyalty membership.”

Why Booztlet Chose Sleeknote

Booztlet uses their newsletter to create desire and interest through new collections and special deals sent to subscribers, as well as improving their on-site experience through direct access to their weekly campaigns. As of writing, it accounts for half of the company’s sales, making it a crucial part of their marketing strategy. The strategy for the newsletter is even more ambitious in the long run, aiming to introduce more personalized campaigns and on-site interactions for subscribers down the line. In either case, it plays—and will continue to play—a major role in Booztlet’s marketing strategy in the foreseeable future.

In order to increase newsletter signups, Kim looked for ways to engage visitors on-site and make opting in simple. “I’m using Sleeknote for its rules,” Kim told me. “It’s just so easy to set when, where and how often to show your campaigns. Without any technical knowledge, you can set up a campaign within five minutes.”

How Booztlet Used Sleeknote

Booztlet turned their weekly campaigns into incentives for signing up to their newsletter, by making the best deals and discounts exclusive to subscribers. They did this in two ways: by sending them newsletters about the latest offers, as well as using cookies on-site to differentiate between new visitors and subscribers. In doing so, subscribers were given access to the discounts immediately, while new visitors were shown the SleekBox below.

This simple concept proved to be extremely effective, generating leads for Booztlet’s newsletter on their international site, as well as their specific Danish, Finnish and Swedish sites.

Furthermore, they used Sleeknote’s cookie tracking capabilities to show on-site messages and offers only to their newsletter subscribers. One example is the SleekBar below they used to showcase a “Get 4, Pay only for 3” exclusive deal to visitors holding the “subscriber” cookie.

Through these unexpected offers, Boozlet goes the extra mile in adding value and creating a great experience for their subscribers, which is what turns one-off purchases into loyal customers.

“Our sales have grown quite a bit within the last 12 months. It’s been a big step up, both due to Sleeknote and the offers we used on the side.”

Kim Vile E-commerce Director

Final Thoughts

Since implementing Sleeknote, Booztlet has been experiencing a steady weekly increase of 2% for their newsletter subscriber base. After one year of using Sleeknote, their subscriber base has grown four times in size, which resulted in a considerable boost to the company’s sales figures.

By tweaking a system Booztlet already had in place, namely their weekly campaigns, and turning it into a signup incentive, they were able to not only increase sales but keep their existing customers interested and coming back for new deals and discounts.

Boozlet’s position as a growth driver for a company as massive as Boozt proves how far leveraging your assets to their full potential can go. New traffic and sales are always a great place to start, but returning customers and loyalty are the pillars of a true market leader.

The post How Booztlet Drives Growth for Boozt Using Sleeknote appeared first on Sleeknote.

After some time, they started to explore how Sleeknote could be used in other ways. Today, Sofacompany use Sleeknote beyond lead capture, resulting in not only leads but also better customer service and customer insights.

Offering a Free Sample

Sofacompany knows how difficult it can be for online shoppers to find the right product without having a chance to feel or touch the product. So, they use a Sleeknote campaign on their sofa product pages to offer visitors free fabric samples.

This campaign has a conversion rate of 4.1%. That means more than 4,000 site visitors have signed up to get free fabric samples, giving Sofacompany 4,000+ potential customers to reach out to.   

One of the major problems that online retailers face is that customers still like to see a product before making a purchase online, especially for furniture and other more expensive items.

The free samples give customers a chance to see and touch the fabric before deciding on a piece of furniture. This is an experience that can never be gained from looking at pictures online.

According to Maria Mai Hansen, Sofacompany’s Customer Service Department is experiencing more satisfied customers, because they have had a chance to feel the fabric before purchase, removing a lot of insecurity for the customers.

Building a Strong Email List with Competitions

For e-commerce businesses, contests are typically effective. Customers like receiving free things and are excited about the possibility of winning something of value. 

Sofacompany also decided to implement a competition to generate leads, making it possible to win a gift card when signing up for Sofacompany’s newsletter.

With the prize being a gift card of 1000 kr., Sofacompany has been able to generate relevant leads. The gift card can only be used for Sofacompany’s products.

So, instead of receiving something for free and never engaging with Sofacompany, winners would still have to buy something from Sofacompany.

The campaign was very successful for Sofacompany, resulting in a conversion rate as high as 13.07% from site visitors to email leads.

Improving Customer Service

Sofacompany offers customers the opportunity to customize the designs of their furniture, choosing the fabric, color, and more. When customers order a customized piece of furniture, the delivery times are naturally longer, and customers need to pay a deposit when they place the order. 

Sofacompany knows how important it is to inform visitors about the delay and deposit, so they implemented a Sleeknote campaign telling visitors what to expect when they place a custom order. 

Today, Sofacompany has a Sleekbox with the above information. The campaign has reduced the number of unsatisfied customers dramatically.

Customers are now aware of the longer delivery time and deposit resulting in a much better customer experience. Instead of the longer delivery time being a source of irritation, customers can now look forward to receiving their new couch, as expectations have been clarified. 

“Our Customer Service department is so thrilled. They no longer get calls from these unhappy customers, who missed the information.”

Maria Mai Hansen Content Coordinator

Valuable Insights

To learn more about their customers, Sofacompany decided to implement a survey on their order confirmation pages.

Around 60% of customers have answered the four-question survey. As the survey is shown on order confirmation pages, after a purchase has been made, customers are invested and excited about the product and are more eager to answer a short survey.

Typically, placing a survey on an order confirmation page will result in higher conversion rates than if the survey is placed on other pages around a site, where the customer has not yet made a purchase. 

The survey gave Sofacompany valuable insights into their showrooms. One of the questions was “Have you visited one of our showrooms before making this purchase?” to which 70% of customers answered yes, and Sofacompany now know how important the showrooms are to potential customers.

The showrooms provide the possibility of looking at the furniture in real life before ordering, something that a purely online shop cannot provide. 

The survey also revealed information about their customers’ age and where they live, making Sofacompany able to target customers more precisely.

“The value of the survey has been immeasurable. It gives us so much exciting data to play with.”

Maria Mai Hansen Content Coordinator

Sofacompany’s Recommendation

“Sleeknote is so easy to work with. It is intuitive. I am convinced that everyone would be able to figure it out. If I ever experience a problem, I just write to support and always get quick and detailed answers back. I have no doubts afterwards.”

Besides the fast and easy support, Maria also likes the fact that she can call for advice or get ideas on how Sleeknote can be used even better.

It is always possible to get the support you need, whether it is a problem that you can’t figure out how to fix or if you just need some guidance.

Final Thoughts

Sofacompany has found so many creative ways to use Sleeknote. They are able to give customers information at the time that it’s needed, help them make better purchase decisions, and get more information about their customers.

The post How Sofacompany Has Collected More Than 100,000 High-Quality Leads appeared first on Sleeknote.

The Problem

Knowing how important it is to have a relevant email list packed with relevant prospects, Bolia needed to collect high quality leads for their email list.

With the vast amount of traffic they’re getting to their different sites, Bolia knew they could turn visitors into quality leads with the right popup tool. And after testing Sleeknote, they knew they had found the right solution.

The Perfect Timing

Getting new email subscribers is one of Bolia’s top priorities. To get visitors to sign up for their newsletter, Bolia offers visitors a 10% discount when visitors sign up for their newsletter.

Bolia wanted to experiment with the timing of the popup and decided to try a 15-second timer, meaning the popup will only show to visitors who have been on a page for more than 15 seconds. 

Even though 15 seconds might seem like a long time, waiting longer to show the popup created a better user experience. This is because it gave visitors a chance to see the Bolia collection before deciding whether or not to join the newsletter.

Like many online retailers, Bolia also informs visitors about cookies on their site. They needed to make sure the popup wouldn’t show until visitors had accepted cookies, so they added a condition to ensure that their newsletter popup only shows after a visitor has accepted cookies.

By testing the timing of their popup, Bolia found an effective formula to turn site visitors into email leads. This newsletter campaign had a conversion rate of 7.2%.

Multiple Platforms

Bolia also uses competitions to build its email list. To ensure a high-quality customer journey on both desktop and mobile, Bolia creates desktop- and mobile-specific campaigns. 

They started to experiment with images and the amount of text in their desktop vs. mobile popups. Bolia found that their desktop popups perform better when they include images and details on what visitors get when they enter the competition and sign up for the Bolia newsletter.

On mobile, Bolia found that removing images and using less text created a more user-friendly mobile popup. By doing so, they ensure that the popup doesn’t take up too much screen space on mobile devices.

Bolia also knows how important it is to adapt the messages to their different audiences. They’ve found that offering a 10% discount in France and the Netherlands in exchange for an email is extremely effective, whereas competitions are more effective for their Danish audience. (The French and Dutch campaigns’ conversion rates are 13.46% and 10.45% respectively.)

Choosing the Best Design

Another feature Bolia takes advantage of is A/B testing. In one experiment, Bolia tested its mobile teaser’s background color on its German mobile popups. One version was blue and the other was orange.

Another feature Bolia takes advantage of is A/B testing. In one experiment, Bolia tested its mobile teaser’s background color on its German mobile popups. One version was blue and the other was orange.

In English, the text reads: Win designs from our new collection.

The orange teaser performed 327% better than the blue teaser. On desktop though, the results were reversed. The blue color outperformed the orange teaser, which goes to show how important it is to test on mobile and desktop separately.  

The difference could also be a result of the fact that the desktop version includes product images that go better with the blue color than the orange.

Bolia also wants to test their newsletter signup campaigns. As of writing, a visitor has to enter both their name and email, but Bolia wants to see if removing the name input field will lead to higher conversion rates.

“We do not want our popups to be annoying. They have to improve the user experience and that’s why we spend a lot of time testing.”

Betina Joy Pedersen Digital Marketing Project Manager

Results

Bolia gives its Sleeknote campaigns a lot of thought and consideration. They adapt every campaign for both mobile and desktop which has proven very effective. 

They also translate their popups to their different target audiences to make their messages super relevant. By doing so, Bolia has collected more than 70,000 quality email leads.

Final Thoughts

By continuously ensuring that campaigns are optimized for all devices and audiences, Bolia has found the perfect way to collect relevant emails without hurting the user experience.

The post How Bolia Generates Leads Without Hurting The Customer Experience appeared first on Sleeknote.

The Beginning

As with many online stores, Pilgrim wanted to grow their email list with relevant email leads. They needed a tool that was easy to customize and offered the flexibility to target visitors in different languages on their different sites.

Collecting Relevant Emails

To incentivize visitors to sign up for their newsletter, Pilgrim offers a 10% discount on visitors’ first purchase.

This popup is shown on Pilgrim’s inspiration pages where visitors can find inspiration for how to style their jewellery.

These pages are optimized for Google rankings, so when visitors search Google for certain phrases related to Pilgrim’s product line, such as ‘gold jewellery’, it’s the inspiration pages that visitors see first.

This campaign is especially effective on these pages because visitors looking for inspiration on jewellery are more likely to also be interested in getting inspiration and offers from Pilgrim in their inbox.

Pilgrim’s website has been translated into the languages of its target markets and so has its newsletter campaign.

Translating the campaign into different languages has resulted in almost half the visitors on the inspiration pages converting into email leads on the Swedish (50%), German (47%), and the Norwegian (37%) site.

At the time of writing, these campaigns have generated more than 65,000 leads.

Pilgrim also tested a time-limited campaign. In this campaign, they partnered with Boozt to test a different incentive. Visitors were offered a chance to win two tickets to a Boozt fashion show and a gift card to use on Pilgrim’s online store.

Pilgrim used a Facebook ad to generate traffic to the landing page with the offer. If visitors wanted the offer, they had to click a link to trigger the email popup:

This campaign produced a conversion rate of 76%.

A Pleasant Surprise

Pilgrim also wanted to see if they could turn abandoning visitors into email leads by using an exit-intent popup.  

Six months ago, they decided to try it, and created an exit-intent campaign offering a 10% discount in exchange for an email address.

The result?

The exit-intent trigger is now Sonia’s favorite Sleeknote feature.

“I was so surprised! We got a lot of leads in a very short time with the exit-intent popup.”

Sonia Solimani E-commerce Coordinator

The UK campaign alone has generated more than 5000 leads already.

Pilgrim is also planning to create a campaign that tells visitors the amount they need to spend to qualify for free shipping.

The hope is that this will increase the average order value per customer, and Sonia is confident it will perform well.

Results

Since implementing Sleeknote, Pilgrim has collected more than 67,000 new email leads for their newsletter across all their sites.

They continue to experiment with new features to ensure they always have the best performing campaigns on their site.

The post How Pilgrim Generated More Than 67,000 New Email Leads for Their Email Marketing appeared first on Sleeknote.

What Do They Use Sleeknote For?

Lakrids needed a smart and effective way to get more signups for their newsletter. They needed a tool that  was integratable with Mailchimp, easy to implement and worked with Shopify. Sleeknote met all the criterias and more.

1. Increase Newsletter Subscribers

We were looking for a smart and effective way to get more signups for our newsletter. We knew that slide-ins and popups were a great way to capture leads, so we started looking for a tool that could do this. The main criteria for the tool was that it was integratable with Mailchimp, easy to implement and worked with Shopify. Sleeknote met all the criteria and more.

Today, our main purpose with Sleeknote is still to get signups for our newsletter. It’s important to us that we only send emails to people who actually want them, and by using Sleeknote we ensure this, as people voluntarily enter their email in our SleekBoxes.

2. Guiding Customers

We also use Sleeknote for service messages. Once, some of our shipments to Germany were delayed due to a heatwave. To avoid doubt and a high number of calls to our customer service, we created a SleekBox informing people of the situation.

“We released our Swedish website a month ago, and the sleeknote on this site has a conversion rate of 11,2 % and has already collected more than 200 signups.”

Rikke Reiselbach Kommunikationsmedarbejder

What Are Your Results with Sleeknote?

We’ve noticed a huge difference in the number of signups before and after we started using Sleeknote.

We released our Swedish website a month ago, and the SleekBox on this site has a conversion rate of 11,2 % and has already collected more than 200 signups.

What Is Your Favorite Sleeknote Function or Option?

I don’t know if it’s a feature or not, but I love the fact that you can put an image on the SleekBox, as it makes it way easier to make the SleekBox fit the layout of the website, which is very important to us. Besides that, I also love how user-friendly the editor is.

Describe Sleeknote with 3 Words

User-friendly, easy and relevant.

What Advice Would You Give Me, if I Were to Try Sleeknote?

Think about what you want to achieve with Sleeknote; More signups, more social followers, promotion or something else?

Give it a try and test what works and what doesn’t. Remember to design your SleekBox so it matches the layout of your website. Then your visitors won’t see it as an “external” popup, but more like a part of your website.

How Has the Collaboration with Sleeknote Been?

I’ve actually never needed to talk with your support as your dashboard is so user-friendly.

LAKRIDS SLEEKBOXES

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The post How Lakrids Achieved an On-Page Conversion Rate of 11.2% Using Sleeknote appeared first on Sleeknote.

The Problem with Cart Abandonment

Cart abandonment is a real problem for online retailers. In fact, according to Statista, 75,6% of all online shopping carts are abandoned at checkout, resulting in lost sales and revenue. “I had a challenge with the cart abandonment rate being too high on both sites,” Anders told me. “That’s the reason I looked into Sleeknote—to figure out a way to reduce it.”

Why Minimum Chose Sleeknote

Before using Sleeknote, Minimum had developed their own popup software. While it allowed them to include basic popups on their site, it lacked the ability to target prospects at a specific moment in the buyer’s journey. Anders wanted to find a solution he could use on both minimum.dk and moves.dk that could be customized to target the individual visitor without hurting the user experience.

“Before we used Sleeknote, we had our own popup. Just a thing that we developed ourselves. And that worked fine, but the disadvantage is that when you develop something yourself, it doesn’t contain the same rules, logic, figures, and features Sleeknote does.”

Anders Talbo Dahl E-commerce manager

How Minimum Reduced Their Cart Abandonment Rate

In order to convince visitors to complete the checkout, Anders knew he needed a way to reach them before they left, and show them a compelling offer. “What we basically did was offer a 10% discount in a SleekBox on both sites to help abandoning visitors complete their order.”

Minimum achieved two things with the above approach. “We got the email address, increasing our newsletter database, and then we got visitors to complete their order, so we got a lot of orders, too.” In doing so, they not only ensured that customers completed their orders, but they also increased the chances of extra sales through long-term email marketing.

Results

By using a cart recovery SleekBox with an exit-intent trigger, Minimum achieved a conversion rate of 39.5%, thus reducing the cart abandonment rate and generating 9.362 leads for their newsletter.

Final Thoughts

Using Sleeknote, Minimum was able to solve an issue that plagues all e-commerce marketers. And by implementing campaigns on both minimum.dk and moves.dk, they’re reducing cart abandonment every day and getting more leads for their business.

MINIMUM’S SLEEKBOXES

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