The Challenge

Choosing the right business banking solution can be overwhelming, especially with multiple account types and varying business needs. Lunar needed an efficient way to guide potential business clients through their options and ensure they felt confident in their decisions. The goal was to make the process intuitive and frictionless, while ensuring visitors were matched with the right solution for their specific needs.

The Solution

Lunar implemented Sleeknote’s interactive Quiz on their business account pages to create a seamless, user-friendly experience. The quiz asked five targeted questions that helped visitors quickly pinpoint the best banking product for their business, such as Lunar Grow or Lunar Solo.

The quiz was designed to simplify a complex decision-making process by narrowing down the options based on the users’ responses.

Once users completed the quiz, they were presented with a tailored recommendation, along with key benefits and an option to contact Lunar for further assistance.

This allowed Lunar to engage visitors in a more meaningful way while streamlining their decision process.

“The quiz module, in particular, was easy to work with and enabled us to test audience engagement without the need for expensive solutions or custom development.”

The Results

The Sleeknote Quiz transformed Lunar’s approach to engaging potential business clients. Instead of overwhelming visitors with information, the quiz provided a clear, personalized recommendation, helping users make faster and more confident decisions.

As a result, Lunar achieved an impressive 15.74% conversion rate from the quiz, enhancing the user experience and simplifying a previously complex process, while also attracting more qualified B2B leads.

Why Lunar Uses Sleeknote

“Sleeknote’s platform is incredibly user-friendly and versatile, allowing me to set up and test different kinds of engaging pop-ups without needing any help, which greatly speeds up execution when time is a valuable resource. Overall, Sleeknote has provided us with an efficient and cost-effective tool to connect with our audience and optimize our website’s performance”

The post How Lunar Used a Quiz to Achieve a 15.74% Conversion Rate and Drive B2B Leads appeared first on Sleeknote.

The Challenge

Like many online retailers, Ditur faced the challenge of converting website visitors into subscribers and, ultimately, paying customers. With high website traffic, they wanted to ensure they were maximizing their potential by engaging visitors in a way that encouraged sign-ups and conversions.

The Solution

That’s why Ditur ran a Scratch to Win campaign, offering a 15% discount exclusively to new visitors who weren’t already subscribed to their newsletter. The campaign, invited first-time visitors, to sign up for the newsletter for a chance to “scratch” and reveal their discount.

Once subscribed, they received a welcome email with their discount code and a reminder of its expiration, creating a sense of urgency and encouraging quick action.

This gamified approach helped Ditur grow its email list, boost visitor engagement, and increase sales, all while providing a more interactive and enjoyable experience for customers.

“At Ditur, we’ve had great success using Sleeknote to turn our website traffic into valuable leads. With Sleeknote, we can easily run various types of campaigns and align them with our efforts across other channels.”

The Results

The campaign delivered outstanding results:

• Ditur converted 43.03% of new visitors into subscribers
• 19% of the subscribers became customers within one week
• Driving €5,633.40 in revenue directly from this campaign

By transforming the simple act of subscribing into a fun and memorable experience, Ditur not only expanded their email list but also generated immediate sales, showcasing the power of gamification to boost conversions and deliver measurable results.

Why Ditur Uses Sleeknote

“We’ve seen particularly strong engagement when we integrate gamification elements, such as Spin to Win or the new Scratch to Win. Sleeknote makes it possible for us to do this directly on our website, without disrupting the overall shopping experience. It’s an unique way to engage consumers, creating positive associations and a playful experience. The result is more leads and fun interaction with our customers.”

The post How Ditur Converted 43.03% of Website Visitors into Subscribers with Scratch to Win appeared first on Sleeknote.

The Brand

Like most brands looking to improve their website’s UX, Børsen is continually testing ways to engage visitors onsite.

Sometimes, that means driving interest in its digital subscriptions, and other times, it means capturing leads on a specific page.

Regardless of the areas it continually strives to improve, Børsen uses Sleeknote to welcome its new and returning site visitors.

Solution #1: Collect Emails with a Lead Magnet

Børsen writes on a wide range of topics, with one such topic on the importance of sustainability.

For pages covering the topic, Børsen made a popup inviting visitors to sign up for a sustainability masterclass to receive implementable tools for building a more sustainable business.

To do that, Børsen used:

• A time-trigger on sustainability-related pages;
• Sleeknote’s advanced scheduling feature with set a start and end date for the campaign; and
• Sleeknote’s SiteData feature and show count feature, which hid the campaign from logged-in users

“Sleeknote is a fantastic tool that makes it easy to create visibility for users on borsen.dk.”

Vanessa Marquez Helledie Marketingkonsulent at Børsen

Solution #2:

Børsen continually strives to improve its ability to attract new customers. One such test involved offering potential customers a bespoke offer for their digital subscription.

To do that, Børsen showed a popup on certain pages, inviting site visitors to leave their number if they wanted to learn more.

Moreover, to maximize its chances of reaching potential buyers and minimize lost deals, Børsen ran this campaign only during business hours.

Solution #3: Increase Engagement

Børsen Stock Market Game is the most popular stock market game in Denmark.

With it, visitors can invest up to 500,000 DKK in fictional money each year and compete with other investors to achieve the highest returns and win prizes.

As one can imagine, Børsen’s Stock Market Game drives an enormous amount of engagement onsite and attracts many new and experienced investors (with some eventually subscribing to Børsen’s digital subscription.)

To capitalize on its high engagement, Børsen tested a Sleeknote campaign that promoted its stock market game to the right visitors on specific pages to drive more signups for the game.

“With Sleeknote, we can make Børsen’s customers aware of special events and new products they can take advantage of, or offer great deals to potential new customers. Therefore, Sleeknote helps us both increase engagement with our existing users and collect new leads.”

Vanessa Marquez Helledie Marketingkonsulent at Børsen

Solution #4: Promote Relevant Offers

Børsen understands that each visitor is different, so it tailors its messages accordingly. 

For instance, if someone is already a paying subscriber, Børsen shows them content that’s relevant for them instead of trying to promote a paid subscription (as it would for non-paying visitors). 

To do that, Børsen uses Sleeknote’s SiteData feature to identify whether the visitor is an existing or potential customer, a GIF to attract the visitor’s attention, and a compelling copy to highlight the benefits of joining its subscription.

Results

Børsen has used Sleeknote to achieve an average:

• 3.95% conversion rate from a new visitor to an email subscriber
• 1.58% conversion rate from visitor to lead on high-intent pages
• 6.24% conversion rate from a new visitor to a potential Stock Market Game user
• 4.96% conversion rate from a new visitor to a potential paid subscriber

Why Børsen Uses Sleeknote

Børsen uses Sleeknote to:

1. Increase engagement (free offerings such as events)
2. Boost sales for its multi-tiered paid subscriptions
3. Collect permissions from its website visitors

“Once you’re familiar with the system, Sleeknote is intuitive, and even without extensive skills in graphic design, you can create eye-catching pop-ups and easily connect with your users.”

Vanessa Marquez Helledie Marketingkonsulent at Børsen

The post How Børsen Uses Sleeknote to Sell More Digital Subscriptions appeared first on Sleeknote.

The Problem

Take Offer receives thousands of daily website visitors looking for last-minute, affordable travel deals.

As such, it’s important for the company to capture the browser’s interest and collect their email in order to send them relevant deals via email.

However, with few places for visitors to opt in on its website (at checkout and on its newsletter page, which few visitors saw), Take Offer wanted to maximize its conversion opportunities.

To do that, Take Offer made three campaigns with the goal of turning more visitors into subscribers (without being intrusive) and converting a segment of its visitors into customers.

Solution #1. Collect Emails with a Spin-to-Win Campaign

Downtown, Take Offer’s sister site, made a Valentine’s Day-themed Spin-to-Win campaign that offered new website visitors a chance to win a romantic stay for two at a luxury hotel.

The brand showed the campaign on specific product pages and scheduled it to show in the weeks leading up to Valentine’s Day.

Instead of showing the campaign immediately, which can be intrusive for visitors (particularly on mobile), Take Offer used a time trigger.

It also used a teaser, which meant visitors could manually trigger the campaign in their own time (see below).

“[We] see a higher conversion rate on subscribers collected through the website compared to other external channels.”

Ida Gall Content Marketing Director, Take Offer

Solution #2: Increase Engagement

One of Take Offer’s most popular pages was its guide to Milan.

To convert a portion of its visitors into customers, Take Offer made a popup with a call to action (CTA) to learn more about Take Offer’s trips to the city.

When visitors clicked the CTA to learn more, Take Offer redirected them to a page where they could learn more and, if interested, choose trips to the city.

“Sleeknote is an essential part of our website communication. We can easily collect leads, promote offers, and increase engagement with relevant inspiration based on the visitor’s behavior.”

Ida Gall Content Marketing Director, Take Offer

Solution #3: Promote Relevant Offers

Take Offer made a series of landing pages featuring Christmas movies, TV shows, and the best European Christmas markets.

When visitors tried to leave these pages, Take Offer showed a popup that promoted relevant seasonal offers and linked to relevant product pages.

This approach helped Take Offer convert a portion of its website visitors into customers (and later email subscribers).

Results

Take Offer has used Sleeknote to:

• Collect 48,181+ new email subscribers
• Achieve an average 16.87% conversion rate from a new visitor to an email subscriber
• Achieve an average 66.67% conversion rate from a new visitor to a potential buyer and customer
• Convert an average of 5.15% of seasonal website visitors into potential buyers and customers

Moreover:

• 60% of the new leads have clicked through in at least one newsletter.
• Around 28,000 DKK in new revenue in the first three weeks

Why Take Offer Uses Sleeknote

Take Offers values Sleeknote’s simple but powerful Campaign Builder, its spin-to-win templates, and support that rivals that of other tools the brand tried before Sleeknote.

“Sleeknote is a fantastic tool that makes it easy to create visibility for users on borsen.dk.”

Vanessa Marquez Helledie Marketingkonsulent at Børsen

The post How Take Offer Collected 48,181+ Leads with Sleeknote appeared first on Sleeknote.

In 2018, it became clear to Grafical that they were missing out on a lot of potential customers and leads. They knew that they could do better, and therefore, they started looking for a tool that could help decrease their bounce rate and increase their lead generation. 

In their search they came across Sleeknote and have since used the software to develop several campaigns for their website that have helped them achieve just what they were hoping for. Since beginning to use Sleeknote they have seen conversion rates of over 20 percent. This is not the average conversion rate, of course, but it shows just how impressive results they have seen by using Sleeknote. 

Seeing the Results They Were Hoping For

Grafical has multiple active campaigns with Sleeknote. 

The strategy they use is to give out a small discount voucher to those that sign up for their newsletter. One campaign can be found on their landing page, where a small teaser appears in the bottom left corner: 

This unfolds to a more elaborate pop-up that informs the visitor that all they need to do is sign up for the newsletter and then they will receive a 10% discount. 

It can be just that simple. This campaign generates approximately 1,200 new leads for Grafical, every month! 

Another campaign they have had great success with, and continue to have great success with, is their exit-intent pop-up. One of the problems they were experiencing before Sleeknote was their bounce rate. With the use of Sleeknote they have made this campaign: 

This campaign generates more than 300 fresh leads every month, and even though it doesn’t ensure that the visitor completes their purchase, it does enable Grafical to contact them afterwards. These were customers that were about to leave the site!

Continuous Success Made Easy

There are several reasons why Grafical have continued to use Sleeknote but the main reason is the ease and the automation of a software that continues to provide good results. As Benjamin, the marketing and web assistant at Grafical put it when describing how they use Sleeknote right now: 

“This might sound negative, it’s definitely not supposed to, but everything just runs automatically and takes care of itself.” 

Grafical’s campaigns continue to be successful and therefore, there is no need for new campaigns or to constantly monitor or alter them. The campaigns generate hundreds of new leads every month, and it is the main reason why Grafical is so happy with their use of Sleeknote. 

There are also some other reasons why they have not looked for another option: 

• Sleeknote is Easy. The employees at Grafical think that Sleeknote is simple and easy to use, and it enables them to be creative in their own way. 
• The Employees are Helpful. Whenever there is a problem or something that they do not know the help is only a mere call or chat away. 
• Available Numbers. The analytics feature of Sleeknote makes it so easy to keep track of how well the campaigns are doing, and also stay on top of the leads that have been generated. 

Embracing Events With Sleeknote

One way that Grafical  has yet to take advantage of Sleeknote is to prepare for the major sales holidays and events that happen throughout the year. This is something that they aim to improve in the future by getting help from Sleeknote to get ready for Black Friday, January sales and other large events that they still have to make easier for themselves. 

This can be used for any kind of holiday or event. In many occasions it is just about gaining the attention of the consumer, and making them aware of what you can do for them. Like this Sleekbar, where Grafical informs their visitors about their assortment of hand sanitiser and masks in this time of Covid-19: 

It is about seeing the opportunities in all events and crises. 

The post How Grafical Uses Sleeknote to Continuously Generate Leads appeared first on Sleeknote.

Stealing the Customers back from the OTA’s 

One of the biggest challenges in e-commerce is converting website visitors into customers. In the hotel industry, this is especially difficult due to online travel agents (OTAs) that are partners but also, in a way, competitors. Many customers book through OTAs because they present and compare all hotels on price and quality, so the visitors feel they are making an informed decision. Hotels seek to avoid using OTAs and sell directly to the visitors instead so they don’t have to pay up to 25 percent in commission per booking.  

Martijn, the digital marketing coordinator of Sircle Collection, said that he could see that their website had many visitors, but not nearly as many bookings. To help optimize the hotels’ conversion rate, he created a strategy based on using website popups.

He decided to combine popups with persuasion marketing, which enabled him to reach each visitor at the right place, at the right time and offer the right benefit. The popup strategy that Martijn created using Sleeknote consisted of 350+ different popups across all the domains of Sircle Collection. 

Why Sircle Collection Chose Sleeknote

Sleeknote was not the first popup tool that Sircle Collection worked with. Martijn said that they had worked with two other options previously but a combination of the price and ease of using the tool, led Sircle Collection to try Sleeknote, and they have now been using it since the rebranding. 

An additional factor for Martijn in choosing Sleeknote was that the process of branding was made easy through the tool. This was particularly important due to the rebranding of the company. 

Improving the Conversion Rate Using Sleeknote

Sircle Collection used Sleeknote to create a range of different popups that were to guide the visitor or offer some kind of benefit. The first way they did this was to create a small teaser that would appear on any site to offer each visitor more information about booking through the hotel’s website. 

When clicked, the user then saw a popup sharing the benefits of booking through the hotel’s website. 

Sircle Collection also created an exit-intent popup that appeared when a visitor had been through certain steps in the booking agent was about to leave. When working with an OTA there is a cost agreement, which means that Sircle Collection is unable to lower the cost of their hotel rooms. They can, however, offer a discount to the visitor, which is what they tried. 

Martijn said that this is a win-win for the company and the customer because it makes the room cheaper and most importantly the discount is smaller than the commission of an OTA. 

The exit-intent popups offer a promotional code, which makes them measurable because it is registered every time they are used. Sircle Collection has implemented thirteen of these campaigns that have had an average conversion rate of almost 14 percent, and these are visitors who were about to leave the site. 

Final Thoughts

The initial plan for Sircle Collection was to just use Sleeknote to improve the conversion rate, however, Martijn didn’t just stop there. He has successfully used Sleeknote to create awareness about their CSR work, where they have been selling art and donating all the profits to medicines sans frontier (doctors without borders). 

Martijn said that this use of Sleeknote was unexpected but a pleasant surprise. Therefore, he has been considering what else he could be doing and is now planning a future project where Sircle Collection will be collecting emails and building an email list with the use of Sleeknote.

The post How Sircle Collection Converted First-Time Visitors into Customers appeared first on Sleeknote.

ProfitMetrics faced a lot of the same challenges as many other B2B businesses. They wanted to collect more leads—and convert those leads into customers—but didn’t have the time or resources to do so.

ProfitMetrics knew how important email marketing is, but lacked the time to properly map out email flows and figure out where to start. Frederik has been in the online industry for many years and was already collecting a lot of leads, but he wanted Sleeknote to give his lead generation a boost. 

“The game-changer for me was the many years of experience Sleeknote has with popups, lead generation, and email marketing.”

Frederik Boysen CEO of ProfitMetrics

For Frederik, it was important that he knew the people who would be doing the work for him. He had already seen the work of both Sleeknotes CMO, Emil Kristensen, and their Head of Email Marketing, Rikke Thomsen. He knew that they had the skills to implement a solid email marketing strategy, which was exactly what ProfitMetrics needed.

The Collaboration

“The whole process was very smooth and was customized to fit my schedule and my terms. I was briefed along the way on the progress, which gave me peace of mind to know that everything was taken care of.”

Frederik Boysen CEO of ProfitMetrics

Whenever we needed Frederik to approve or give feedback on our initiatives, we just sent him an email or scheduled a quick call. 

Frederik had some reservations about the price of our services to begin with but knew that the investment would pay off. In Frederik’s own words:

“Sleeknote provides the skills and knowledge that I don’t have. A huge benefit for me is the many years of experience Sleeknote has with lead generation and email marketing.”

Frederik Boysen CEO of ProfitMetrics

Plus, ProfitMetrics is a SaaS company just like Sleeknote, which reassured Frederik that we could understand his business and its audience.

Frederik wanted to get a solid foundation for his email marketing, and most important of all, he wanted to automate the process to free up more time for him to do what he does best. With that in mind, we set up two automated email workflows for ProfitMetrics. One to welcome new subscribers and educate them about ROAS and ad spending, and one to help users get the most out of their free ProfitMetrics trial—and turn more free trials into paying customers.

How ProfitMetrics Collects Valuable Feedback

One of the first SleekBoxes we implemented on ProfitMetics.io was an Exit-Intent SleekBox that collects feedback from visitors leaving the site. The SleekBox asks why people visited the site, and what they expected ProfitMetrics might be able to help them with. This gives Frederik some good insights he can use to add small tweaks and optimize the site. 

The Design Process

Having Sleeknote design the popups for him was also one of the reasons why Frederik chose Sleeknote.

“I could easily pay a designer to design the popups for me, but that would be unnecessary money spent when Sleeknote knows what works and what doesn’t when it comes to popups.”

Frederik Boysen CEO of ProfitMetrics

Best Performing Campaign

ProfitMetrics has a lot of success with its “Test din ROAS” campaign.

This SleekBox promotes a ROAS calculator and has a conversation rate of 4.86%. Frederik wanted to make it easy for site visitors to calculate their ROAS and see if their paid ads are generating actual profit. Once a visitor has calculated their ROAS, they get the results by email, giving Frederik and ProfitMetrics a really good sales lead. Frederik was also surprised to know that most of his visitors come from desktop because his understanding was that most customers start their journey on mobile.

The Results

Frederik also wanted to get more demo bookings. We implemented a demo booking popup on the site where visitors can book a demo with Frederik personally. The results so far have been very promising with a conversion rate of 10%.

They recently created an A/B test to see if a top bar without an eBook offer would outperform their slide-in with the eBook offer.

This is the top bar:

Knowing that you need to provide value to get people to sign up for a newsletter, Frederik came up with the idea of offering a valuable resource in exchange for an email address (the resource is called “How to increase your bottom line by 242% without increasing your marketing spend”). We set up a lead generation SleekBox with this offer, which as of writing, has a conversion rate of 3.25%.

Final Thoughts

By implementing Sleeknote on their site, ProfitMetrics have been able to better understand what their customers want from their site. It has also given them the opportunity to engage with their customers and provide them with relevant content.

“I’ve been very satisfied with the outcome of this collaboration. The whole experience has been on my terms, and it has given me the freedom to focus all my energy on growing ProfitMetrics and providing outstanding service to our customers.”

Frederik Boysen CEO of ProfitMetrics

The post How ProfitMetrics Turn Visitors Into Quality Leads appeared first on Sleeknote.

Increasing Transactions with Managed Solution

Back in March 2019, Kings & Queens started working with Sleeknote Managed Solution and ViaBill (an installment plan payment option). The goal was to promote the option to pay with ViaBill and increase the number of ViaBill transactions.

Sleeknote Managed Solution is the newest in-house Sleeknote service, where conversion optimization experts manage your Sleeknote account with the purpose of generating more leads, boosting sales, and providing a better user experience on the customer’s site.

After three months, Kings & Queens’ results speak for themselves:

• The number of ViaBill transactions has increased by 69.68% (subject to seasonal fluctuations)
• The conversion rate for e-commerce on selected offers and campaigns has increased by 522.52%

• They’ve collected more than 8,000 newsletter subscribers.

Promoting the New Payment Option

To promote the option to pay with ViaBill, the Managed Solution team set up a campaign to create awareness around the alternative payment option.

The campaign promotes the advantages of choosing ViaBill as a payment option.

Boosting Sales with Category-Specific Campaigns

The Managed Solution team set up several different campaigns on the Kings & Queens website to promote relevant offers (e.g. two t-shirts for 200 DKK).

With Sleeknote, it’s possible to trigger the campaigns on specific URLs and for specific site visitors.

“We’ve struggled with promoting the offers we’ve had on the site–especially the ones where you can buy two or three t-shirts and get a discount.” says e-commerce manager, Ronni Andersen. “But because Sleeknote is so flexible, we can have specific campaigns with our Tommy Hilfiger t-shirts on our Tommy Hilfiger category page.”

With a campaign promoting offers on relevant products, Kings & Queens are able to give their visitors the feeling of being guided to better purchase decisions–just like they would in a physical store.

And these campaigns have paid off.

Their campaign promoting two t-shirts for DKK 200, has increased their conversion rate by 522%.

That means 10% of visitors that clicked the campaign made a purchase. And out of the visitors who saw the campaign but didn’t click through, 1.61% converted into customers in the same period.

A Flexible Tool for Mid-Season Sale

From May 1st, 2019 to May 15th, 2019, Kings & Queens had a mid-season sale. During this time, Ronni was happy to have Sleeknote as a tool and the Managed Solution team for assistance.

“It made a lot of sense for us to have Sleeknote during our mid-season sale where we had four different campaigns running,” says Ronni. “One [campaign] without a countdown timer at the beginning of the sale, and one at the end of the sale to increase urgency. These two campaigns were created for both desktop and mobile individually.” But that’s not even the best part.

“I was on vacation at the time of the sale. But with the advanced scheduling option and Managed Solution’s help, I was able to let go of the reins, knowing everything would be on track and run smoothly.”

The campaign with a countdown timer increased conversions by 215.09% and the campaign without the countdown timer saw an increase of 216.98%.

A More Effective Way to Collect Leads

With 19 physical stores, it’s been difficult for Kings & Queens to control their newsletter signups from their KingsQueens.dk’ headquarters.

Ronni explains: “Before we started using Sleeknote, we only collected leads in our physical stores and they weren’t coming in consistently. With the new Sleeknote campaign on our site, we know that every visitor is presented with the opportunity to sign up. This is much more effective than being dependent on the sales assistants in the stores who don’t always remember to ask.”

Using Sleeknote, Kings & Queens increased their conversion rate by 522%. 10% of visitors that clicked their campaign made a purchase. And out of the visitors who saw the campaign but didn’t click through, 1.61% converted into customers in the same period.

An Obvious Cooperation

According to Ronni, the experience with Managed Solution and ViaBill has opened his eyes to the many possibilities that the Sleeknote tool offers.

“I want to start experimenting with Sleeknote myself, but I would definitely recommend Managed Solution to people like myself, who don’t always have time to dive into the many opportunities the tool offers.”

Ronni Andersen E-commerce Manager, Kings & Queens

Ronni also says: “There are always so many things to do and too little time. So the cooperation with Managed Solution has been really good. I’ve been very satisfied with the work, and every time I’ve asked for something, the Managed Solution team has delivered. And whenever I’ve had any feedback, they’ve implemented it very quickly. That’s why Managed Solution hits the spot for people in my situation.”

KINGS & QUEENS’ CAMPAIGNS

of

Looking for a hands-free way to grow your online store faster?

Learn more about Managed Solution today.

Want to learn more about ViaBill?

With ViaBill you are able to attract customers with a different budget and different payment preferences because ViaBill pays for your customer’s order on your webshop, and your customer pays ViaBill back in 4 smaller installments. Webshops that offer a flexible payment method in their check-out both experience a higher conversion and Basket size.

For more info, contact Søren Thomsen at sst@viabill.com

The post How Kings & Queens Increased Their Conversion Rate by 522.52% appeared first on Sleeknote.

The Value of Email Marketing

When it comes to online marketing, your email list is one of your most valuable resources. In fact, one study found that emails are the most cost efficient online marketing channel, having an average ROI of 122%.

Horze’ marketing strategy is focused on many channels but one of the biggest is their email contacts. Recently, the marketing team invested in a new ESP system and lead generation is crucial in order to reach their KPI goals and succeed.

Why Horze Chose Sleeknote

Soon after using Sleeknote, Horze on-page conversion rate went from 2% to 5%. This alone would have been a satisfying achievement, but they decided to push forward and see how high the conversion could get. To do this, they explored the A/B testing feature and saw an increase in the on-page conversion rate from 6.7% to 26.9%.

How Horze Grew Their Email List Using Sleeknote

Horze used Sleeknote to get qualified leads for their newsletter. The first way they did this was by offering discounts to new visitors.

They also created competitions and split test different prizes to determine which were most likely to convince visitors to subscribe to their newsletter.

A perfect example of this is the A/B test for offering a winter turnout blanket versus a gift card, which showed that using the gift card as a prize increased the conversion rate by 298%.

“The A/B testing feature really helped us increase our on-page conversions and understand what our visitors respond most positively to.”

Benjamin Aadalen Digital Marketing Manager

Final Thoughts

Using Sleeknote for eight of the markets they operate in, Horze has collected 383,000+ leads, with an average on-page conversion rate of 7.2%.

Horze could have stopped experimenting after they increased their conversion rate to 5% but would have missed out on all the other features and performance improvements Sleeknote brings. By using A/B testing, they pushed their conversion rates further than ever before and continue to do so.

The post How Horze Got 383,000+ Leads Using Competitions appeared first on Sleeknote.

Big Brother

Boozt.com has built a well-known brand in the Nordic countries over the last nine years, as a premium store. Three years ago, they started expanding into the mid-range price segment through a new outlet, Booztlet.com.

Over these three years, Booztlet’s massive growth has taken the company by storm. In fact, their current predictions place Booztlet as a growth driver for the entire company, over the next three-to-five years. This makes maintaining and accelerating growth a top priority for Kim Vile, Boozt’s E-Commerce Director.

Growing Pains

As a new company, establishing a fast pace of growth is natural, but maintaining it throughout the years is the real challenge. The common view of growth identifies two key processes: acquiring new customers and retaining old ones.

Booztlet tackles the mid-range price segment, so a big part of their sales revolve around special offers, discounts, and deals. At first, they ran weekly campaigns on their site, including special deals and discounts that all of their visitors had access to. While they had a positive impact on sales, these campaigns did little in terms of customer retention. To use them to their full potential, Kim Vile turned them into incentives for signing up to the company’s newsletter, by making them exclusive to subscribers. In doing so, he created a “low-key loyalty membership.”

Why Booztlet Chose Sleeknote

Booztlet uses their newsletter to create desire and interest through new collections and special deals sent to subscribers, as well as improving their on-site experience through direct access to their weekly campaigns. As of writing, it accounts for half of the company’s sales, making it a crucial part of their marketing strategy. The strategy for the newsletter is even more ambitious in the long run, aiming to introduce more personalized campaigns and on-site interactions for subscribers down the line. In either case, it plays—and will continue to play—a major role in Booztlet’s marketing strategy in the foreseeable future.

In order to increase newsletter signups, Kim looked for ways to engage visitors on-site and make opting in simple. “I’m using Sleeknote for its rules,” Kim told me. “It’s just so easy to set when, where and how often to show your campaigns. Without any technical knowledge, you can set up a campaign within five minutes.”

How Booztlet Used Sleeknote

Booztlet turned their weekly campaigns into incentives for signing up to their newsletter, by making the best deals and discounts exclusive to subscribers. They did this in two ways: by sending them newsletters about the latest offers, as well as using cookies on-site to differentiate between new visitors and subscribers. In doing so, subscribers were given access to the discounts immediately, while new visitors were shown the SleekBox below.

This simple concept proved to be extremely effective, generating leads for Booztlet’s newsletter on their international site, as well as their specific Danish, Finnish and Swedish sites.

Furthermore, they used Sleeknote’s cookie tracking capabilities to show on-site messages and offers only to their newsletter subscribers. One example is the SleekBar below they used to showcase a “Get 4, Pay only for 3” exclusive deal to visitors holding the “subscriber” cookie.

Through these unexpected offers, Boozlet goes the extra mile in adding value and creating a great experience for their subscribers, which is what turns one-off purchases into loyal customers.

“Our sales have grown quite a bit within the last 12 months. It’s been a big step up, both due to Sleeknote and the offers we used on the side.”

Kim Vile E-commerce Director

Final Thoughts

Since implementing Sleeknote, Booztlet has been experiencing a steady weekly increase of 2% for their newsletter subscriber base. After one year of using Sleeknote, their subscriber base has grown four times in size, which resulted in a considerable boost to the company’s sales figures.

By tweaking a system Booztlet already had in place, namely their weekly campaigns, and turning it into a signup incentive, they were able to not only increase sales but keep their existing customers interested and coming back for new deals and discounts.

Boozlet’s position as a growth driver for a company as massive as Boozt proves how far leveraging your assets to their full potential can go. New traffic and sales are always a great place to start, but returning customers and loyalty are the pillars of a true market leader.

The post How Booztlet Drives Growth for Boozt Using Sleeknote appeared first on Sleeknote.